In the post-epidemic era, the rise of new consumption and new forms of business, as well as the accelerated integration of online and offline consumption scenarios, all indicate that the consumer market is facing further upgrades.

During June 18, Baidu and JD.com jointly released “Baidu X JD.com 618 Consumer Trend Insight Report”. According to the report, the "lazy" cooking generation born after 1995 has led to a boom in prefabricated food. Baidu Index shows that searches related to "prefabricated food" in 2022 will increase by 877% year-on-year.

According to data from JD.com 618, the turnover of pre-made dishes increased by 203% year-on-year, and the sales volume increased by 185% year-on-year. The turnover of "prefabricated food" among the post-1995 generation increased 95.8% year-on-year.

It is also confirmed in the "New Revolution in Family Kitchen -- 2022 Taobao Live Pre-made Dishes Report" released by Tmall.. Data shows that more and more consumers are unlocking new ways to gourmet food on the Internet.prefabricated food that do not require much time and effort have become a major choice for home cooking. The number of short videos about prefabricated food has increased by 5.5 times year-on-year.

According to the "2022 China Prefabricated food Industry Development Trend Research Report" released by iiMedia Research, the scale of China's prefabricated food market will be 345.9 billion yuan in 2021.It is expected to exceed 516.5 billion yuan in 2023, and will break through trillion yuan in 2026.

The demand for prefabricated food in China began with fast food outlets such as KFC and McDonald's, and later developed the processing and distribution industry of pure vegetables. Since 2000, it has expanded to meat, poultry and aquatic products, and semi-finished dishes have emerged. Until 2020, when the epidemic restricted the travel of residents, pre-made dishes became a new option, and C-end consumption rose rapidly.

With the prevalence of the "lazy economy" and the improvement of cold chain logistics, the prefabricated food industry may see an explosion in the demand for packaging.

PULP MOLDING PACKAGING IS A NEW OPTION FOR PREFABRICATED FOOD PACKAGING.

From the point of view of convenience in life, consumers usually buy prefabricated food to save time and effort, which requires the packaging of prefabricated food to reflect both appetite and  freshness of the dishes. From the food safety perspective, consumers prefer healthy and safe food to preservative-added prefabricated food, which requires that the package of prefabricated food can not only withstand the test of refrigeration and freezing, but also requires a higher level of safety on the contact surface with the dishes.

In the context of the global ban on plastics, while the packaging sector is improving, paper tableware has the advantages of environmental protection, light weight and low cost. Pulp molding has become one of the new competitions for prefabricated food packaging.

In terms of function, pulp molding environmentally tableware is the most functional and most effective of all tableware. The appearance of its products is generous and practical, with good strength and plasticity, compression resistance and folding resistance, light material, and easy storage and transportation.The tableware is not only waterproof and oil-proof, but also suitable for freezing storage and microwave heating. It can not only adapt to modern eating habits and food structure, but also meet the needs of fast food processing.

After use, it still has recycling value and can be used as fertilizer to save resources. It is naturally degraded into organic fertilizer, reduced to carbon dioxide and water, and returned to nature. This is unmatched by other quick tableware and household tableware.

In his book 0.2 Seconds of Design power, Japanese packaging design master Fumi Sasada wrote that eye-catching packaging is the only way to make customers want to stop and see products in 0.2 seconds. Pulp tableware has a beautiful appearance and can be made into various exquisite shapes according to the mold. The advantages of appearance quality also make pulp tableware more competitive than foam tableware.